AI is expanding into the real world. Machines are increasingly aware of their surroundings, interpret conditions and carry out actions. Robotics and industrial automation is progressing everyday.
But warehouses and manufacturing plants are only the industrial part. Resorts, cruise ships, casinos, theme parks and stadiums are environments where thousands of people, employees and services must work together, and where success depends on the experience each guest has.
Experiential AI brings that dimension into the AI evolution. It fuses an understanding of the physical environment with an understanding of the people in it: who they are, where they are, what matters to them and what is happening during their visit. Spaxial is pioneering this new category for leisure travel, entertainment and sports.
AI is advancing up the economic value chain in value creation.
The challenge is continuous, real-time context. Physical AI brings real-time contextual awareness of spaces, objects, movement and relationships into the equation.
For decades CRM has been hailed as a source of personalization where in reality it is a historic record of information that may or may not have any relevancy to the existing service interaction. Experiential AI considers history but weights and rationalizes it relative to what is much more critical: the NOW.
Spaxial’s Experiential AI Platform goes much further. It turns that understanding into coordinated action via experience orchestration spanning all aspects of the operation, and does this while leaving legacy IT systems in place (although demoted).
As Industrial AI transforms how machines operate in the world, Experiential AI advances how businesses serve the people in it. Personalization moves beyond the right message or offer into the experience itself, so guests can simply enjoy what they came for.